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How to pick a foundation shade at a shop

The right shade disappears into the skin.

How to pick a foundation shade at a shop
When to see a doctor
Stop if a product itches or breaks you out.

At a glance

Do

  • Start with clean skin and clean brushes
  • Use sunscreen first
  • Remove makeup before sleeping

Do not

  • Do not share lipstick, kajal or brushes
  • Do not use expired products
  • Do not apply near irritated or broken skin

Before you start 0 / 3

Steps

How to pick a foundation shade at a shop
1

Test three shades in stripes on the jawline, not the wrist.

How to pick a foundation shade at a shop 1
2

Wait 5-10 minutes for them to dry and check in daylight.

How to pick a foundation shade at a shop 2
3

The best shade is the one you cannot see at the edge.

How to pick a foundation shade at a shop 3
4

Check the expiry and ask for a sample. Pick your skin type: matte, dewy or light.

How to pick a foundation shade at a shop 4

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Last reviewed: 31 October 2026 · About and sources

Sources

Compiled from these public health sources. This is education, not medical advice.

Sources: WHO, NHS, UNICEF, Indian health ministry guidance. This is education, not medical advice. Nothing you tap here leaves your device, except chat messages.